GOOGLE ADS MANAGEMENT
Google Ads With Clear Goals and Measurement
Reach people searching for your services. We agree campaign scope, conversion goals and budget before launch, then explain performance and the next actions.
What we can include in your scope
Who it’s for
Local businesses and service providers in the US who want to generate consistent, trackable leads through Google — without wasting budget on irrelevant clicks.
How it works
Begin with observable tracking checks. A deeper account review requires permission. We then agree campaign types, service fees, ad spend, access and launch timing. Optimization follows the available conversion evidence; results are not guaranteed.
What we check before spending more
Wasted Google Ads budget usually comes from a few setup decisions, not from bad luck. Before we recommend more spend, we review:
What counts as a conversion
We check which conversion actions are set as primary. If a page view or a click on a phone number is counted the same as a submitted enquiry, Smart Bidding optimizes toward the wrong thing.
Search terms, not just keywords
The search terms report shows what people actually typed. We use it to add negative keywords for searches that will never become customers.
Location settings
Ads can show to people located in your area or to people who only show interest in it. For a local service business, the difference decides whether budget reaches people who can actually become customers.
Calls and forms
Calls and form submissions are tracked as separate actions, so you can see which campaigns produce real enquiries and which only produce clicks.
Connecting leads to outcomes
Where your setup allows it, enhanced conversions or offline conversion imports let Google learn from enquiries that turned into booked jobs, not just from form fills.
Campaign structure and budget split
A small budget spread across too many campaigns rarely collects enough data to learn. We keep the structure as simple as the budget requires.
Frequently asked questions
How much does Google Ads management cost?
Our fee is 12% of your monthly ad spend, with a minimum of $400 per month. The first three months are an initial term, so campaigns have time to collect enough conversion data. Ad spend is paid directly by you to Google and is not included in our fee. The scope and fee are agreed in writing before work starts. See pricing.
How much should we spend on Google Ads?
It depends on your market, prices and how many enquiries you can handle. Ad spend is set by you and paid directly to Google. We recommend a budget that can produce enough conversion data to learn from. See how much a small business should spend on marketing.
Who owns the ad account?
You do. The account and its data stay in your name; we work through manager access that you can remove at any time.
Can you guarantee leads or a return on ad spend?
No. Results depend on your offer, market, budget and follow-up. We commit to a clear plan, documented changes and honest reporting.
Do you work with healthcare and medical practices?
Yes. Google has specific healthcare advertising policies, and health is a restricted category for personalized ads, so campaigns are planned within those limits. See marketing for medical and dental practices.
What happens if we stop working together?
You keep the account, campaigns, conversion setup and reports. We hand over written notes on what was changed and why.
Do we need to schedule calls?
No. We work in writing: email, shared documents and short recorded walkthroughs, so you can review everything on your own schedule.
Ready to get started?
Google Ads management is 12% of monthly ad spend, with a minimum of $400 per month and an initial three-month term. Ad spend is paid directly to Google, and third-party tools are separate. Start with a free tracking check.